The FTC says the clothing company “deceived consumers” and required the select “influencers” to use @lordandtaylor and #DesignLab in their photo captions.
The U.S. government is cracking down on an increasingly common form of ad infiltrating everyone’s Instagram feed — paid posts. Lord & Taylor agreed on Tuesday to settle charges it paid off prominent Instagrammers to advertise its Design Lab line.
(Photo by Brad Barket / Getty Images for New York Magazine)
The FTC accused the company of giving 50 prominent Instagram users, known to be « fashion influencers, » a free Paisley Asymmetrical Dress and anywhere between $1,000 and $4,000 each to post a snap of themselves wearing the dress, the Commission said in a statement on Tuesday.
The Instagrammers were contractually obligated by the company to use the Lord & Taylor Instagram handle, @lordandtaylor, and the hashtag, #DesignLab, in the post's caption. The company also pre-approved each post.
Federal Trade Commission, Exhibit C